![]() Users spend those Robux on digital goods. It’s monetized when people take real money and they spend it in the platform to buy Robux, that is the virtual currency inside Roblox. It is a free game to download, users can download the game for free and connect with their friends for free. There’s a VR, an augmented reality component to this company, although the majority of current users are on mobile and on operating systems. ![]() They’ve also made investments to put it on Oculus. Roblox is currently available basically on any console you can think of. They provide all the infrastructure that hosts and gets everything out there. Then there’s also a cloud component to them. There’s also Roblox Studio, which is a set of toolkits that developers can use to build their own games inside the Roblox universe. There’s the client, they’re called the Roblox Client, which is a free application that users can download and it’s how they experience the world. There are three main components to the Roblox platform. They can record it in bookings but it’s not revenue until i spend it and buy the coffee. If I buy a $25 gift card from Starbucks, Starbucks can’t record $25 in revenue. Thinking about the same way you would buy a gift card. Bookings is when a user puts money onto the platform, but the company cannot record it as revenue yet, it has to be spent on the platform. Now, bookings are different than revenue, that’s something unique to the video game industry. They were on iOS in 2011, Android in 2014, Xbox in 2015, they did partnerships with Tencent in 2019, which is the largest gaming company in the world.Īs of last year, fiscal year 2020, they did $1.9 billion in bookings. Roblox the platform was officially launched in 2006, and over time, they’ve just grown and added on the new platform. ![]() The two co-founders have been together creating 3D simulated software programs since 1989. ![]() Here is a little bit about their founding in history. Their mission is to build a human co-experienced platform, co-experienced meaning metaverse, that enables billions of people to share experience with each other. ![]()
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